BlackBerry has occupied the position of being a manufacturer of a part of the technology it once owned, but the company and the brand have fallen a long way since then. When the company lost its market share in the smartphone market, it chose to license its name in 2016, allowing other smartphone manufacturers to design smartphones under the brand name. DCL got this opportunity with devices like KEYone, Motion, KEY2, and KEY2 LE, but the company had to stop using the BlackBerry name as its contract expired this month. If you still yearn to own a BlackBerry device, a new company has confirmed new PP-branded smartphones with 5G connectivity and physical keyboards.
Onevert Mobility has announced a licensing partnership with BlackBerry and FIH Mobile Limited (a subsidiary of Foxconn), which allows Onevert Mobility to develop, engineer, and manufacture a new 5G-enabled BlackBerry-branded smartphone. This smartphone only has information other than part of its name, the fact that it will have a physical keyboard and will arrive in Europe and North America in the first half of 2021.
“Enterprise professionals are interested in secure 5G devices that enable productivity without sacrificing user experience. BlackBerry smartphones are known for protecting communication, privacy, and data.”
-Peter Franklin, CEO of Onward Mobility
Press publishing seems to be leaning towards the needs of the enterprise market as more and more employees are currently working remotely with important data and applications.
“BlackBerry is thrilled to offer BlackBerry 5G Smartphone Device with Physical Keyboard to enhance our high-quality confidence and security that is similar to our brand.”
-John Chen, CEO, and CEO of BlackBerry
As part of the deal, FIH will design and manufacture the mobile smartphone, while OnwardMobility will carry out product planning and market development. BlackBerry, on the other hand, is improving its name and reputation. It remains to be seen how far the name can go.