Android 12. Utility shops are commonly described as wall gardens, but some walls are higher than others. Google has announced plans to make it easier to use third-party app stores on smartphones starting with Android 12 next year.
These changes are still on the map, so it is not clear what they will be. The goal is to make using other utility stores a smoother experience without compromising on phone security.
Google already allows other app stores – in fact, most phones are shipped with at least two stores, says the search giant. Each store can choose its own terms of business, e.g. How big a cut will you get from utility sales and utility purchases (IAP). These cuts are due to the fact that Fortnight can be downloaded from Epic’s own store or from Samsung’s Galaxy Apps, but not from the Play Store.
Speaking of in-app purchases, a change is coming. From September 30, 2021 (one year from now), Google will enforce the rule that all purchases in use must go through the Google Play billing system.
This rule already exists, which is not strictly enforced. The play offers consumers a trusted platform, Google says, with less than 3% of developers selling IAPs in the last 12 months. Of those, basically all (97%) already use the play billing system.(Android 12)
Google points out that IAPs only charge “service charges”, but it also reduces the price by 30%. Also, most apps don’t have much revenue, and for most IAPs in dollar terms, it’s just some “whales”.
Epic, Spotify, and others introduced the “Alliance for App Furnace” targeting the Apple App Store and 30% of its sales fees (specifically, how it treats Apple’s own applications and third-party applications). So far it has left Google alone (although Google has removed Fortnite from the Play Store), it would be interesting to hear the feedback of today’s announcement from the Alliance.
Source – Google