Google Chrome “Fast Page” label to denote websites that meet the Core Web Vitals metrics

Google Chrome Fast Page. For the past several months, Google Chrome developer has been developing tools to reduce page load times, enable secure browsing, and create personalized application-like experiences. Now, the company is introducing a feature that highlights high-quality user experiences on the internet. Starting with the Chrome 85 beta for Android, Google will name the links in the context menu that leads to the “faster page”. When naming a webpage fast, it means that the users who go to it have historically had a “particularly good experience”.

Google Chrome Fast Page

Google claims that historical data from the URLs of a site with similar structures are linked together when labeled. This historical data is evaluated on a host-by-host basis when data collected about the URL is not sufficient to estimate the speed or when the URL is not yet available as new or popular.

google chrome fast page

The new feature is part of Google’s Web Vitals initiative, which “measures the dimensions of a web application such as loading time, feedback and consistency when loading content, and defines [s] limits for setting a bar for these metrics. In order to provide a better user experience. “According to Google, when developers make changes to load web pages faster, websites will see improved performance and increased engagement.

The company says that although Google “plans to maintain them as they develop with Core Web Vitals”, developers should expect “definitions and portals of Core Web Vitals to be consistent” and recognize the need for investment to improve the initiative. To that end, the company has updated its developer tools such as Lighthouse, Devils, PageSpeed ​​Insights, and Search Console for surface information and suggestions.

For now, fast page labeling is being sent to Chrome 85 Beta, but you can enable it manually by going to “chrome: // flags” and enabling “Eco Menu Performance Information and Remote Noting”. Once this feature is rolled out, users will see labels while in lite mode or if the “Create searches and browse better” option is enabled.

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